Reimagining the Future of Downtown Through Visual Identity
The Downtown Action Plan needed bold visuals that helped viewers easily feel a connection with the initiative. We created a series of visuals grounded in wayfinding signage, inspired by the signage you see in the D.C. Metro. Using a system of arrows, a strong but familiar color palette, and bold typography, we created the primary logo you see below, a series of badges, and system of iconography that makes you feel right at home.
The Report
In order to get the information about this initiative out to the public, we needed to create a report. Four versions of this report were created, the first being a presentation that was so successful, it was reported as part of the reason that the Capitol Arena decided to stay in DC which prompted the BIDs to tell our team “You’ve helped save Downtown”, which is the highest praise I could hope to receive on a project. The final versions of the report were a physical printed report, a digital PDF, and a website version of the report.
View the live site at reimaginedowntowndc.com.
DowntownDC BID president and chief executive Gerren Price discusses the downtown plan. (Image Copyright Michael S. Williamson/The Washington Post)
Illustration
Design
Tomfoolery
Illustration
Design
Tomfoolery