Brand Identity

Strategy

Print

Art Churn

Team

Nicole Chalmers | Art Director & Designer

Art Churn is a husband and wife creative studio run by Hannah and Todd Churn. Together, they create compelling animations, beautiful illustrations, and sell fun arty products. Art Churn came to us to help re-brand and bring cohesion to their visual identity.

Brand Identity

Strategy

Print

Art Churn

Team

Nicole Chalmers | Art Director & Designer

Art Churn is a husband and wife creative studio run by Hannah and Todd Churn. Together, they create compelling animations, beautiful illustrations, and sell fun arty products. Art Churn came to us to help re-brand and bring cohesion to their visual identity.

Brand Identity

Strategy

Print

Art Churn

Team

Nicole Chalmers | Art Director & Designer

Art Churn is a husband and wife creative studio run by Hannah and Todd Churn. Together, they create compelling animations, beautiful illustrations, and sell fun arty products. Art Churn came to us to help re-brand and bring cohesion to their visual identity.

Brand Identity

Strategy

Print

Art Churn

Team

Nicole Chalmers | Art Director & Designer

Art Churn is a husband and wife creative studio run by Hannah and Todd Churn. Together, they create compelling animations, beautiful illustrations, and sell fun arty products. Art Churn came to us to help re-brand and bring cohesion to their visual identity.

The Re-Brand

Art Churn’s new identity was based around their animation roots. Using a hand lettered custom typeface, bright colors, and adaptive illustrations, we created a bold and welcoming visual identity toolkit to be used throughout Art Churn’s marketing efforts.

A series of rectangles arranged like a bento box, showcasing Art Churn's brand guide
A series of rectangles arranged like a bento box, showcasing Art Churn's brand guide
A pattern of business cards laid out showing alternating fronts and backs of Art Churn's logo. The front shows their name and contact information, with two round characters to the righthand side smiling. The back shows a swirling pattern wrapping around their logo
A mockup showing Art Churn's thank you postcards. The front showing their logo surrounded by swirling blobs, the back showing the words "Thank You", their logo, and a squiggle separating a thank you message and a blank space for a drawing.
A mockup of a phone showing a social image, showing two maneki's (lucky cat's). the text below talks about a Maneki Pin Set Kickstarter.
A mockup of a phone showing a social image, showing two maneki's (lucky cat's). the text below talks about a Maneki Pin Set Kickstarter.

The Illustrations

Meet Squash and Stretch, Art Churn’s friendly mascots! These two were created based on the foundations of animation (the squash and stretch techniques). We created these characters to work in the same way that “Face” from 90’s Nick Jr. functioned. They can change their shape to fit the seasons and tones of the events or marketing efforts they are representing. To add movement to these visuals we also included a blob-like fluid, and hand-drawn swirly arrows to be layered and interactive with the characters, product photography, and type.

On the left, a tall smiling orange blob with the label "Stretch", on the right, a short blue blob looking up and smiling labeled "Squash".
On the left, a tall smiling orange blob with the label "Stretch", on the right, a short blue blob looking up and smiling labeled "Squash".
The characters Stretch and Squash taking the form of a pumpkin and a leaf. The pumpkin and leave each have smiling faces. The label says "Turn into objects for holidays and seasons".
The characters Stretch and Squash taking the form of a pumpkin and a leaf. The pumpkin and leave each have smiling faces. The label says "Turn into objects for holidays and seasons".
A picture of a pin of a happy pink and blue dinosaur running with his mouth wide open and hands in the air. Behind him is a pink and purple gradient blob, and a swirly line at the top and bottom of the image (layered on top of the blob)
A picture of a pin of a happy pink and blue dinosaur running with his mouth wide open and hands in the air. Behind him is a pink and purple gradient blob, and a swirly line at the top and bottom of the image (layered on top of the blob)

Ready to Get Rollin'?

Schedule a 20 minute consultation with us to see how our team can help!

A three headed goose running towards the right. The top head has a heart above it, the middle head is yelling and has shout lines in front of it, and the bottom head is holding a pencil.

Ready to Get Rollin'?

Schedule a 20 minute consultation with us to see how our team can help!

A three headed goose running towards the right. The top head has a heart above it, the middle head is yelling and has shout lines in front of it, and the bottom head is holding a pencil.

Ready to Get Rollin'?

Schedule a 20 minute consultation with us to see how our team can help!

A three headed goose running towards the right. The top head has a heart above it, the middle head is yelling and has shout lines in front of it, and the bottom head is holding a pencil.

Ready to Get Rollin'?

Schedule a 20 minute consultation with us to see how our team can help!

A three headed goose running towards the right. The top head has a heart above it, the middle head is yelling and has shout lines in front of it, and the bottom head is holding a pencil.
  • Illustration
  • Design
  • Tomfoolery
  • Illustration
  • Design
  • Tomfoolery